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How to leverage AI to create personalized customer experiences and transform business functions

There is no arguing that AI technology has been a game-changer for all business functions. Automation can handle repetitive tasks, such as reminders and basic updates, freeing business managers and leaders to focus on high-value interactions that require empathy and strategic thinking. In 2022, (which seems like yesterday, but in AI-years, it’s light years!), McKinsey…

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Achieve customer-centricity through your data

Customer-centricity in the digital age means placing the customer at the heart of every business decision, strategy, and process. It involves understanding and anticipating customer needs, preferences, and behaviors using data-driven insights and leveraging digital tools to enhance the customer journey. Modern customer-centric businesses actively seek feedback and engage with customers across multiple channels to…

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The case for data in digital transformation: the new data landscape

Digital transformation is still pivotal for enterprises in 2025, and businesses around the world are embracing it as a critical driver for future success. 61% of business leaders see digital transformation as a major priority, and as many as 94% of large organizations in the US and UK have a digital transformation strategy. Other research…

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Securing stakeholder engagement and collaboration for your self-service platform

If you have read our previous blogs and eBooks, you will know the importance of self-service platforms (enabled by platform engineering). Perhaps you have decided that you want to implement a self-service platform in your organization. Great – that’s a big, strategic move toward digital transformation. But where do you go from here? How do…

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eBooks

Data-Driven & Customer-Focused

Here, the critical role of data in propelling digital transformation and achieving customer-centricity is examined. As digitalization surges forward, organizations must leverage data not merely as an operational tool but as a strategic asset to drive innovation, competitiveness, and enhanced customer interactions.

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Understanding the how of digital transformation: part 4 – measuring success

This is part three of our four-part series about how digital transformation works. See the previous blog in the series here. Measuring success in a digital transformation initiative is pivotal for guiding ongoing efforts and ensuring alignment with strategic objectives. Successful transformation is not just about adopting new technologies but also about reaching specific business outcomes and…

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Resource library

Highlighted resources

Webinar: Assembling data products, the Lego way: fast, creative, and efficient

Overcoming the overwhelm: How Enterprise Architects can get more support for technology led innovation

Get ready for the digital evolution 2025

How to leverage AI to create personalized customer experiences and transform business functions

Achieve customer-centricity through your data

The case for data in digital transformation: the new data landscape

Securing stakeholder engagement and collaboration for your self-service platform

Data-Driven & Customer-Focused

Understanding the how of digital transformation: part 4 – measuring success

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